unlimited breathable lasting foundation

natural semi-matte , SPF24 PA+++

unlimited breathable lasting foundation

natural semi-matte , SPF24 PA+++

using japanese precision, shu uemura’s makeup artists studied and identified the diversity of asian skin tones^ to develop tailor-made shades. this foundation for asian skin is available in a wide range of precise shades to enhance each individual’s ideal complexion.

18-hour longwear* liquid foundation with a semi-matte finish and a light formula that allows your skin to breathe. this long wear foundation with SPF24 PA+++ has a unique stretchable texture that holds pigments in place, the unlimited breathable lasting foundation evaporates into a thin layer that is half the thickness of standard foundations, the sponge-like powders absorb sebum and sweat, giving you a fresh look all day long.

^refers to asian women skin tones
*self-assessment, 63 asian women, after 1 application of unlimited breathable lasting foundation.

select product shade/volume

price HK $480

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upon first online purchase, enter promo code [SHUNEW] to enjoy 4-piece beauty trial kit

enjoy 2-piece beauty kit (worth HK$170) upon purchase of any makeup products over HK$700*

enjoy 4-piece beauty kit (worth HK$489) upon any purchase over HK$1,000*

enjoy 7-piece beauty kit (worth HK$865) upon any purchase over HK$1,480*

*HK$700 makeup items gift with purchase, HK$1,000 offer & HK$1,480 offer cannot be used in conjunction together. offer cannot be used in conjunction with set offer. offer valid while stocks last.
^#this offer is applicable to each transaction once. offer valid while stocks last.

image is for reference only. gifts will be added to shopping cart automatically upon purchase. gifts are available while stock lasts. sample size products are not for individual sale. all the discount is rounded off to the nearest integer. in case of disputes, the decision of shu uemura shall be final.

description

how to apply

ingredients

using japanese precision, shu uemura’s makeup artists studied and identified the diversity of asian skin tones^{^} to develop tailor-made shades. this foundation for asian skin is available in a wide range of precise shades to enhance each individual’s ideal complexion.

18-hour longwear* liquid foundation with a semi-matte finish and a light formula that allows your skin to breathe. this long wear foundation with SPF24 PA+++ has a unique stretchable texture that holds pigments in place, the unlimited breathable lasting foundation evaporates into a thin layer that is half the thickness of standard foundations, the sponge-like powders absorb sebum and sweat, giving you a fresh look all day long.

discover the iconic
unlimited liquid foundation

20 tailor-made shades for the
most precise match
for asian skin tones & features^

japanese organic rice extract
18-hour longwear*
lightweight & breathable*

natural semi matte finish, SPF 24 PA+++

^refers to asian women skin tones
*self-assessment, 63 asian women, after 1 application of unlimited breathable lasting foundation

unprecedentedly breathable,
all day lasting finish*

humidity resistant*

sweat resistant*

keeps the skin matte
on a long day*

non-transfer long lasting*

breathable comfortable wear*

*self-assessment, 63 asian women, after 7 days
application of unlimited breathable lasting foundation

find your perfect color match20 colors tailored-made for asian skin^

^refers to asian women skin tones

hvc shade system
for a perfect color matchfind your perfect shade in one click

exclusive online foundation shade finder get matched with your perfect
unlimited foundation shade

steps for flawless face makeup

step 1

step 2

step 3

step 4

step 5

primer

liquid foundation

loose powder

makeup mist

powder
foundation

natural semi-matte

natural glow

unlimited block:booster
SPF50+ PA+++

unlimited breathable
lasting foundation
SPF24 PA+++

unlimited glow breathable
care-in foundation
SPF18 PA+++

unlimited mopo
breathable fixing
loose powder

unlimited lasting
makeup face mist

unlimited nude
mopo care-in
powder foundation

provides boosted lasting
protection and comfort to your skin

creates seemless finishing

fixes and locks your makeup

provides
hydration sensation

easy on-the-go
touch up

steps for flawless
face makeup

step 1

primer

unlimited block:booster
SPF50+ PA+++

provides boosted lasting
protection and comfort to your skin

step 2

liquid foundation

unlimited breathable
lasting foundation
SPF24 PA+++

unlimited glow breathable
care-in foundation
SPF18 PA+++

provides boosted lasting
protection and comfort to your skin

step 3

loose powder

unlimited mopo
breathable fixing
loose powder

fixes and locks your makeup

step 4

makeup mist

unlimited lasting
makeup face mist

provides
hydration sensation

step 5

powder foundation

unlimited nude
mopo care-in
powder foundation

easy on-the-go
touch up

apply either with fingertips, or the petal 55 foundation brush. gently apply to formula onto full face.

unlimited breathable l