free delivery upon purchase over HK$500
select a 4-piece beauty kit (worth up to HK$344) upon any purchase over HK$880*
select a 7-piece beauty kit (worth up to HK$857) upon any purchase over HK$1,280*
enjoy an unlimited block:booster 10ml** upon purchase of any additional makeup product from the new firework sparks collection
hard formula (seal brown)
hard formula (seal brown)
set a new year's resolution for ultimate brow definition with our limited edition hard formula.

hard formula stands out from the crowd by its unique shape and formula. thanks to the tip sharpened in the shape inspired by a japanese “naginata” blade, helps draw natural eyebrow hair one by one.

discover the easy drawing of eyebrows. if the lead is too soft, drawing fine and precise lines becomes difficult. the unique formula of hard formula consists of a mix of powder, wax, and small amounts of semi-solid oil. this winning combination means the texture glides smoothly on foundation allowing you to draw perfect eyebrows.

the unique "naginata" samurai sword shape is part of shu uemura's heritage, helping to create natural, defined brows, for both fine lines and wider areas. the angled tip boasts versatility, craftsmanship, and a timeless functionality that navigates ever-changing brow trends through time. the edge is used to draw precise lines like hair, the side surfaces are for shading naturally or boldly, and the point is for filling in the fine gaps in the brows for a beautiful finish. each pencil is carefully manufactured and is the epitome of japanese craftsmanship.

Please bring along the purchased hard formula, to enjoy complimentary customized brow sharpening service in any stores*.
*store opening hours may change, depending on the circumstances, please call to make a reservation.
price HK $220
Sold Out
select a 4-piece beauty kit (worth up to HK$344) upon any purchase over HK$880*
select a 7-piece beauty kit (worth up to HK$857) upon any purchase over HK$1,280*
enjoy an unlimited block:booster 10ml** upon purchase of any additional makeup product from the new firework sparks collection
*HK$880 offer cannot be used in conjunction with HK$1,280 offer. offer cannot be used in conjunction with set offer. offer valid while stocks last.
**This offer is applicable to each transaction once. offer valid while stocks last.
image is for reference only. gifts will be added to shopping cart automatically upon purchase. gifts are available while stock lasts. sample size products are not for individual sale. all the discount is rounded off to the nearest integer. in case of disputes, the decision of shu uemura shall be final.
how to apply
ingredients
draw perfect eyebrows with 3 easy steps
1. draw lines as thin as hair
2. shade to create natural shadows
3. fill in gaps with a point – like a simple pencil
MICA, CI 77499 / IRON OXIDES, HYDROGENATED CASTOR OIL, STEARIC ACID, CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE, CI 77492 / IRON OXIDES, CI 77491 / IRON OXIDES, CI 77891 / TITANIUM DIOXIDE, CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA, COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA, RHUS SUCCEDANEA FRUIT CERA / RHUS SUCCEDANEA FRUIT WAX, HYDROGENATED COCONUT OIL, HYDROGENATED PALM KERNEL OIL, HYDROGENATED PALM OIL, ALUMINUM HYDROXIDE, TOCOPHEROL, LECITHIN, BHT. CODE F.I.L.: T282807/
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