upon purchase of HK$880 to receive complimentary 2-piece gift set (Worth HK$130)
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hard formula
hard formula

upon purchase of foundation set and any makeup, to receive shu must have makeup gift set (worth HK$238)


hard formula stands out from the crowd by its unique shape and formula. thanks to the tip sharpened in the shape inspired by a japanese “naginata” blade, helps draw natural eyebrow hair one by one.

discover the easy drawing of eyebrows. if the lead is too soft, drawing fine and precise lines becomes difficult. the unique formula of hard formula consists of a mix of powder, wax, and small amounts of semi-solid oil. this winning combination means the texture glides smoothly on foundation allowing you to draw perfect eyebrows.

the unique "naginata" samurai sword shape is part of shu uemura's heritage, helping to create natural, defined brows, for both fine lines and wider areas. the angled tip boasts versatility, craftsmanship, and a timeless functionality that navigates ever-changing brow trends through time. the edge is used to draw precise lines like hair, the side surfaces are for shading naturally or boldly, and the point is for filling in the fine gaps in the brows for a beautiful finish. each pencil is carefully manufactured and is the epitome of japanese craftsmanship.

draw perfect eyebrows with 3 easy steps
1. draw lines as thin as hair
2. shade to create natural shadows
3. fill in gaps with a point – like a simple pencil

Please bring along the purchased hard formula, to enjoy complimentary customized brow sharpening service in any stores*.
*store opening hours may change, depending on the circumstances, please call to make a reservation.
image is for reference only. gifts will be added to shopping cart automatically upon purchase. gifts are available while stock lasts. sample size products are not for individual sale. all the discount is rounded off to the nearest integer. in case of disputes, the decision of shu uemura shall be final.
02 seal brown Sold Out
  • 02 seal brown Sold Out
  • 05 stone gray Sold Out
price HK $205
Sold Out
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