*cannot be used in conjunction with HK$700, HK$1,100 offer, HK$1,500 offer & set offer. offer valid while stocks last.
hard formula
description
how to apply
ingredients
hard formula stands out from the crowd by its unique shape and formula. thanks to the tip sharpened in the shape inspired by a japanese “naginata” blade, helps draw natural eyebrow hair one by one.
discover the easy drawing of eyebrows. if the lead is too soft, drawing fine and precise lines becomes difficult. the unique formula of hard formula consists of a mix of powder, wax, and small amounts of semi-solid oil. this winning combination means the texture glides smoothly on foundation allowing you to draw perfect eyebrows.
the unique "naginata" samurai sword shape is part of shu uemura's heritage, helping to create natural, defined brows, for both fine lines and wider areas. the angled tip boasts versatility, craftsmanship, and a timeless functionality that navigates ever-changing brow trends through time. the edge is used to draw precise lines like hair, the side surfaces are for shading naturally or boldly, and the point is for filling in the fine gaps in the brows for a beautiful finish. each pencil is carefully manufactured and is the epitome of japanese craftsmanship.
^Shu Uemura’s calculation is based in part on data reported by Beauté Research SARL in February 2021 through its “Asia 8 Markets– Quarterly Retail Sales Report – Q4 2020” in the Department Stores and Boutiques Prestige market. (Copyright ©2021 Beauté Research SARL). The report consolidates 2020 full year sales data in unit & value in the “MAKEUP / EYEBROW PRODUCTS” segment from participating prestige brands in Department Stores and Boutiques in 8 Asia markets (China, Hong-Kong, Japan, Korea, Taiwan, Singapore, Thailand & Indonesia).
discover more
discover more
discover more
discover the easy drawing of eyebrows. if the lead is too soft, drawing fine and precise lines becomes difficult. the unique formula of hard formula consists of a mix of powder, wax, and small amounts of semi-solid oil. this winning combination means the texture glides smoothly on foundation allowing you to draw perfect eyebrows.
the unique "naginata" samurai sword shape is part of shu uemura's heritage, helping to create natural, defined brows, for both fine lines and wider areas. the angled tip boasts versatility, craftsmanship, and a timeless functionality that navigates ever-changing brow trends through time. the edge is used to draw precise lines like hair, the side surfaces are for shading naturally or boldly, and the point is for filling in the fine gaps in the brows for a beautiful finish. each pencil is carefully manufactured and is the epitome of japanese craftsmanship.
Type
pencil
no.1 brand in eye brow makeup in 8 asian markets*
hard formula in 14 shades
for customized brow shaping
for customized brow shaping
1
inspired by japanese craftsmanship with a unique naginata shape for utmost precision
2
draw perfect eyebrows with 3 easy steps
3
made in japan – intense color pay off, smudge-proof
this unique and meaningful shape was named after the traditional Japanese blade; naginata. the shape is
not only aesthetic- it is unique and meaningful and serves to draw the perfect eyebrow in 3 easy steps
with utmost precision.
close to 1mm fine tip
for utmost precision
for utmost precision
1
draw lines as thin as hair
2
shade to create
natural shadows
natural shadows
3
fill in gaps with a point –
like a simple pencil
like a simple pencil
giving you brow power
our optimal balance of formula: powder, wax & semi-solid oil
our optimal balance of formula: powder, wax & semi-solid oil
giving you brow power
our optimal balance of formula: powder, wax & semi-solid oil
our optimal balance of formula: powder, wax & semi-solid oil
brighten up in 4 easy steps!
0
enhance
makeup remover
cleanser and
nourishing
treatment in
one step
1
prepare
boosted lasting,
protection,
comfort
2
perfect
unprecedentedly breathable, all day
lasting finish**
3
play
tailor-made
for asian skin
orange red
brighten up
complexion
ultime8∞
beauty cleansing oil
unlimited
block:booster
SPF50+ PA+++
unlimited
liquid foundation
SPF 24/PA+++
petal 55
foundation
brush
rouge unlimited
matte
0
enhance
makeup remover
cleanser and
nourishing treatment
in one step
ultime8∞
beauty cleansing oil
2
perfect
unprecedentedly breathable, all day
lasting finish**
unlimited
liquid foundation
SPF 24/PA+++
petal 55
foundation
brush
3
play
tailor-made
for asian skin
orange red
brighten up
complexion
rouge unlimited
matte
+refers to scent of the product
^except water
*for transparant and tinted shades: Self-assessment, 63 Asian women, after 7 days
**self-assessment, 63 Asian women, after 7 days application of Unlimited Breathable Lasting Foundation.
*Based on Beauté Research Hong Kong Selective Distribution Full Year 2019 Report by Sales Value and Units- Make-up Removers Category under Department Stores & Boutiques Channel (Copyright ©2020 Beauté Research SARL)
^Based on Beauté Research Hong Kong Selective Distribution Full Year 2019 Report by Sales Value and Units- Total Make-up Eyes Category under Department Stores & Boutiques Channel (Copyright ©2020 Beauté Research SARL)
^Based on Beauté Research Hong Kong Selective Distribution Full Year 2019 Report by Sales Value and Units- Total Make-up Eyes Category under Department Stores & Boutiques Channel (Copyright ©2020 Beauté Research SARL)
draw perfect eyebrows with 3 easy steps
1. draw lines as thin as hair
2. shade to create natural shadows
3. fill in gaps with a point – like a simple pencil
1. draw lines as thin as hair
2. shade to create natural shadows
3. fill in gaps with a point – like a simple pencil
MICA, CI 77499 / IRON OXIDES, HYDROGENATED CASTOR OIL, STEARIC ACID, CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE, CI 77492 / IRON OXIDES, CI 77491 / IRON OXIDES, CI 77891 / TITANIUM DIOXIDE, CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA, COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA, RHUS SUCCEDANEA FRUIT CERA / RHUS SUCCEDANEA FRUIT WAX, HYDROGENATED COCONUT OIL, HYDROGENATED PALM KERNEL OIL, HYDROGENATED PALM OIL, ALUMINUM HYDROXIDE, TOCOPHEROL, LECITHIN, BHT. CODE F.I.L.: T282807/
